"PLUMBERINA" THE CAPITAL COPYWRITER
Hi! I'm Desiree. I grew up in a family full of tradesman. My dad's a plumber, my grandpa and uncle are machinists, and my husband is a fabricator. I was instilled with an appreciation for the trades, and everyone thought I'd follow in my dad's footseps.
So I snagged the nickname "Plumberina."
Naturally, I found a passion in helping family-owned, local skilled trade businesses grow through marketing and the customer experience.
WHAT EXPERIENCE DO YOU HAVE IN THE TRADES?
I work full-time as a professional copywriter and have produced content for countless industries in the skilled trades. I have a working knowledge of the latest problems and solutions for your customers and employees.
I even have experience working in-house at a plumbing company, where I handled business development, marketing, branding, training and the customer experience.
Besides plumbing and HVAC, I've handled marketing for other related industries like:
WHY DO I NEED A COPYWRITER?
Good copy tells your story while solving the customer’s problem.
Top-notch copy gives your brand a distinct personality and sells your best features.
In your industry, customers need compelling reasons to choose you instead of the competition.
An experienced copywriter:
Zeroes in on your unique audience
Speaks their langauge
Recognizes and empathizes with their problems
Shows why you're the silver-lining
Paints a picture of what life will be like after hiring you
Encourages them to take action
MY WEBSITE TEAM USUALLY WRITES OUR COPY...WHAT'S WRONG WITH THAT?
Take a close look at your competitors’ websites and ads. What do you notice?
The format, tone, headlines, topics, call-to-actions, blog posts...it all looks, feels, and reads the same.
Here’s the truth:
Most plumbing, HVAC and construction websites and marketing content are mass-produced with minor tweaks to standard templates.
It’s a bunch of blah-blah-blah to potential customers.
An independant copywriter (like myself) can customize your content, give your brand a bold personality, and strengthen your individuality.
That's how you'll influence customers to choose you over the other guys.
DO THE WORDS REALLY MATTER?
If the words in your advertising don’t address your customers' problems, they're money-wasting words.
Every word I write for you is carefully chosen and arranged to resonate with your customer and promote your business.
Your content will be focused and sales-driven. Personable and purposeful.
As a result, your marketing materials will work harder for you.
Exceptional copy maximizes performance and protects your marketing investments.
CAN YOU DESIGN MY WEBSITE OR CREATE VISUALS FOR MY MARKETING?
I primarily focus on the words on the page and developing marketing strategies, but I do have experience designing flyers, postcards, social media graphics, brochures, slideshows and other creatives.
All materials I create are on-brand, visually striking and enticing.
I'm always honest about my creative abilities and may direct you to a graphic designer or website builder if your needs are beyond my skill set.
WHAT DO YOU CHARGE? DO YOU HAVE A RATE SHEET?
Low marketing costs are important for business owners. Strong copywriting helps you make the most of the marketing you’re already paying for.
I’m not a bargain-basement writer—but I stay competitive while bringing diverse marketing experience and technical trades knowledge to the table. And I always deliver error-free quality writing with a quick turnaround.
Each project has many factors that affect price. We’ll start with a discovery call to create a clear vision of your needs. Then I’ll custom-tailor the pricing based on the scope of work.
Pricing depends on your industry, what your needs are, and how quickly you need copy. Services are available in packages or a la carte.
If the project has some flexibility, I’ll give you a few pricing packages, to keep the project within your budget and control.
NEVER HIRED A COPYWRITER?
Just ask for a Welcome Packet below!
It should answer all your questions about what it's like to work with me.